Fashion Designer
I opened the official launch of the Venice Fashion Night 2017
with a trunk show to present my winter capsule collection.
I researched the top fabrics made in Tuscany. I worked with the best tailors in the north of Italy to create this exclusive collection.
Inspired by man’s fashion, every detail is hand made, as the different forms and colors of the buttons of the waistcoat.
Fashion Designer
My Jeans fashion capsule with Berto Industria Tessile
I am one of the selected talents that take part in this special project.
Made in Italy is not just a matter of style, it is also (and in particular) the supply chain’s continuity, the respect for work and territory.
Art Director
Boutique social media
Responsible for marketing campaigns and day-to-day activities including:
Create, curate, and manage all published content - images, video, written and audio - for selected fashion boutiques, when the role of the social media manager didn’t exist yet and really few business were starting their social pages.
Retailer To Watch
Negozio Sbagliato
Chiara Sonda on her store: "It's a ceramic laboratory crowded with clothes"
The 29-year-old entrepreneur and artist has built her own competencies by combining her parents’ traditional jobs: her father used to manufacture ceramics and her mother used to sell tailor-made fashion.
Workshops
with ceramic
I organize ceramic laboratories inside the store through which I get to know my customers better.
With my workshops, I involve young beginners to traditional hand-made techniques of ceramic, with the goal of creating vessels of a timeless quality and beauty.
My work is based on a seamless dialogue between design and hand-work drives an ever-evolving production of ceramics rich in form, color and texture, making each encounter with our objects something unique.
I was hosted by hotels, shops, restaurants, clubs, flower shops, locations for events, in every space that I met I find different mood and inspirations that I shared with the participants.
Workshops
with flowers
I organized a several flower workshop in collaboration with Fioreria Viola. The flower workshop is another way to communicate and to conceive emotions throught flowers.
It revealed a strong marketing for my retail activity as an important instrument to increase my visibility and my reputation. Throught these creative activities I involve new costumers in a more direct way.
